Blueprint product range

Blueprint at LiveHelfi

A disciplined range shaped by Bryan Johnson's measured daily routine: clear formulas, careful sourcing and everyday formats built for consistency.

Founded by Bryan Johnson A brand shaped by one of the world's most visible self-measurement projects.
Routine-first formats Powders, capsules, functional foods and personal care products presented as one structured range.
Clear product standards Blueprint puts label clarity, sourcing and testing information at the centre of the brand.

Why Blueprint feels different

Less noise. More structure.

Blueprint is built around a simple idea: make the routine visible. The brand combines product formats, published testing information and a disciplined approach to daily habits, without relying on vague promises.

Blueprint standards visual

Explore the Blueprint range

The first LiveHelfi selection brings together Blueprint powders, capsules, functional foods and personal care products in one place.

Supplements & daily formats

Blueprint Longevity Mix
Powder

Longevity Mix - Blood Orange

Blood orange drink mix in Blueprint's daily-format range.

Blueprint Creatine
Powder

Creatine

Single-ingredient creatine format in the Blueprint supplement line.

Blueprint Omega-3
Capsules

Omega-3

Softgel supplement format from Blueprint's daily range.

Blueprint Ashwagandha and Rhodiola
Capsules

Ashwagandha & Rhodiola

Botanical capsule format built around an ashwagandha and rhodiola blend.

Functional food

Blueprint Longevity Protein
Protein

Longevity Protein - Chocolate

Chocolate-flavoured protein powder from the Blueprint functional food range.

Blueprint Extra Virgin Olive Oil
Oil

Extra Virgin Olive Oil

Extra virgin olive oil for simple daily food routines.

Blueprint Macadamia Protein Bar
Bars

Macadamia Protein Bar - White Cocoa Butter

On-the-go protein bar format in white cocoa butter flavour.

Blueprint Macadamia Protein Bar
Bars

Macadamia Protein Bar - Raspberry

On-the-go protein bar format in raspberry flavour.

Blueprint Macadamia Protein Bar variety
Bars

Macadamia Protein Bar - Variety Pack

Mixed pack for trying multiple bar options.

Skin & hair care

Blueprint Gentle Facial Cleanser
Skincare

Gentle Facial Cleanser

Gentle cleanser format in Blueprint's skincare range.

Blueprint Facial Serum
Skincare

Facial Serum

Serum format from Blueprint's skincare line.

Blueprint Facial Moisturizer
Skincare

Facial Moisturizer

Moisturiser format from Blueprint's skincare line.

Blueprint Peptide Hair Serum
Haircare

Peptide Hair Serum

Serum format from Blueprint's haircare range.

Blueprint Peptide Shampoo
Haircare

Peptide Shampoo

Shampoo format from Blueprint's haircare range.

Bryan Johnson

The story of Blueprint

From measured routine to product range

Blueprint began with Bryan Johnson, the tech founder associated with Braintree and Venmo, and his decision to make his own routine measurable rather than vague.

Instead of building the brand around a single hero product, Blueprint grew out of a structured personal project: track inputs, review the data, remove unnecessary noise and repeat what makes sense.

At LiveHelfi, the range is presented by format, category and routine fit, so customers can compare the options calmly before choosing what belongs in their own setup.

Measurement A brand story rooted in tracking, comparison and iteration.
Routine Products grouped around simple daily formats.
Transparency Testing information and standards are part of the brand identity.