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Privacy policy

1. Why this privacy statement?

https://livehelfi.com/ is a website operated by Brickmeetsbyte. You can find the privacy statement of Brickmeetsbyte here. Brickmeetsbyte is established in Uden at Loopkantstraat 25 (5404 AC) and is registered in the Commercial Register of the Chamber of Commerce with number 32115030. We can be reached by email via our customer service.

We use this privacy statement to explain how we handle your personal data. We will explain, among other things, how we collect your data, which statutory grounds exist for this collection, and which rights you have.

We can amend our privacy statement at any time. For this reason, we recommend you consult this privacy statement regularly. The current privacy statement was last revised on 15 August 2022.

2. Statutory grounds

The processing of your data is based on the following statutory grounds:

  • Permission of the person/visitor for the processing of his/her personal data. The data subject has the right to revoke his/her permission at any time without this affecting the legitimacy of the processing before the permission was revoked;
  • The processing is necessary to execute the agreement;
  • The processing is necessary to comply with the statutory obligations imposed on Brickmeetsbyte;
  • The processing is necessary in relation to the following legitimate interest of Brickmeetsbyte: marketing interest.

3. Reasons for the processing of personal data

We process your personal data for the following purposes:

  • We collect the following data from you on the website:
    • Name, address, location;
    • Contact details;
    • Email addresses;
    • Payment details;
    • Location details;
    • IP addresses;
    • Time zone;
    • Website activities;
    • Browsing behaviour on various websites;
    • Internet browser and device type.
  • Your personal data will be used for:
    • The conclusion of the Agreement;
    • Performing the work/services;
    • Providing information about the ordered products;
    • Sending a newsletter – upon request and on a regular basis;
    • Sending targeted advertisements and marketing messages that may align with the interests of the Customer;
    • Placing a comment on the website;
    • Personalising the website;
    • Recording information on how visitors use the website;
    • Developing and improving the website;
    • Sending a feedback tool;
    • Announcing prize winners;
    • Measuring the responses to marketing campaigns.

If you give permission for this, we will use your contact details to send you a newsletter by email. You can unsubscribe from these emails at any time. Your personal data will always be kept as long as you wish to receive the newsletters in question.

4. Retention periods

We will not keep the personal data any longer than necessary for the purposes set out above. The personal data will be kept until the Customer indicates that he/she no longer wants to make use of the offered services.

5. Cookies

5.1 Facebook pixel

This website places a cookie used by Facebook, a US company, as a component of the Facebook Pixel service. We have concluded a processor agreement with Facebook. We use this service to keep track of how our visitors use the website and create corresponding reports. This enables us to show targeted advertisements to you on Facebook. A user profile is created during your website visit in this respect. Facebook may share these data with third parties if required by law or if these third parties process the information on its behalf.

The data are transferred to servers in the United States and stored by Facebook for an indefinite period. Here you can find out how Facebook uses your data to display advertisements and how you can unsubscribe from the advertisements based on your online interests on Facebook. The Facebook privacy policy can be found here.

5.2 Google Analytics

We use Google Analytics to track how visitors use the website and how effective our advertisements on Google search result pages are. We use this knowledge to improve our website. Google Analytics anonymises the information to the greatest extent possible. The collected data, including the address of your computer (IP address), will be transferred and stored by Google to/on servers in the United States. Study the Google privacy policy for more information.

Google uses these data to monitor how our Website is used, to provide us with reports about the Website, and to give advertisers information about the effectiveness of their campaigns. Google may also disclose this information to third parties if required by law or if these third parties process the information on its behalf. We cannot control this. We did not allow Google to use the Analytics information for other Google services.

6. Links to other websites

This privacy statement applies exclusively to our website.

Our website may contain links to other websites not managed and/or owned by us. If you visit another website by clicking on such a link, the privacy statement of that website will apply. We are in no way liable or responsible for this website or for the privacy statement on this website. We recommend you study the privacy statement carefully when visiting this website before continuing to use it.

7. Sharing personal data with other parties

Your personal data will also be processed by companies we engage for the execution of the agreement or companies that perform work for us in another manner. These companies are called ‘processors’ in legislation. The processors act under our responsibility and may not use your personal data for their own purposes. Nor may they carry out their own processing activities with respect to your personal data. Examples are the following processors:

  1. The web hosting company managing and taking care of the website (Shopify);
  2. Webshop software & payment processes (Shopify);
  3. Email service provider (Gmail);
  4. Reviews (Trusted Shops);
  5. Invoicing and bookkeeping (Exact Online);
  6. Customer service (Gorgias);
  7. Loyalty programme (Loyalty Lion);
  8. Subscriptions (Recharge);
  9. Website usage analyses (Hotiar);
  10. Customer data analyses (RetentionX);
  11. Web analysis service (Google Analytics);
  12. Conversion tracking (Google Ads);
  13. Tracking (Google Tag Manager);
  14. Advertising service (Facebook Audience Network);
  15. Advertising service (LinkedIn Ads);
  16. Advanced matching search (Facebook Advanced Matching);
  17. Custom audiences on Facebook (Custom Audience);
  18. Remarketing and behaviour-targeted advertising (Google Ad Manager Audience Extension, Remarketing in Google Ads, Remarketing with Google Analytics, and LinkedIn Website Retargeting);
  19. Logistics partners (Monta);
  20. Displaying targeted search results (YouTube);
  21. Sending newsletters, product purchase-related emails, and handling marketing-related emails (Klaviyo);
  22. Affiliates.

Your personal data will also be shared with third parties if we are required to share your personal data with competent bodies based on legal provisions or a court ruling.

8. Automated decision-making

We make use of automated decision-making (including profiling). In case of automated decision-making, personal data are processed in an automated manner without human involvement. A computer will take a decision in this case.

Profiling is part of automated processing. In this respect, decisions are taken based on the profile (personal aspects) of a person.

In case of automated decision-making without profiling, personal aspects are not considered during the assessment or prediction.

9. Security

We have taken technical and organisational measures to secure your personal data against loss or unauthorised processing. Our website has an SSL certificate, which ensures that the data are transmitted using a secure connection.

Your personal data will be kept on servers inside and outside the Netherlands, specifically in Europe, the United States, and Canada.

10. Your privacy rights

You have a number of rights based on the General Data Protection Regulation. You have the right to access, correct, remove, or obtain limitation of the processing of your data.

In certain circumstances, you also have the right to portability of data and the right of objection. The website of the Dutch Data Protection Authority contains more information about when you can exercise one or more of this/these right(s).

If you create an account on our website, you can access and change the data you have provided yourself.

If you wish to exercise one or more of this/these right(s), or if you have questions about this privacy statement, you can contact us by sending an email to our customer service.

Besides the rights set out above, you will always have the right to file a complaint with the Dutch Data Protection Authority.